When you picture a multi-family office, do you imagine a sleek website, a dog as Chief Welcoming Officer, and a family leading the business? That’s the story of NewOak — a forward-thinking multi-family office that combines ambition with pragmatism to serve families across generations.
About NewOak
NewOak began with Gregory Armstrong, a successful banker driven to build a transparent, personalized, and independent structure that truly works for families. What better way to serve families than by starting with his own? In 2020, Gregory founded NewOak, and soon after, his sister Amélie joined as Chief Operating Officer. By 2021, the team expanded with Davide Verda as Chief Investment Officer. Today, NewOak counts 8 professionals — including Sully, the beloved office dog.
Their vision: to be a tailor-made family office, inspiring and supporting future generations — much like a new oak tree taking root and growing strong.
A comprehensive, Trust-Based Approach
NewOak is more than an asset management company. It is a trusted partner for families, guiding them through life’s key decisions with expertise spanning finance, taxation, real estate, wealth preservation, and inheritance planning.
A commitment to excellence has also driven NewOak to adopt the latest regulations. In 2021, it became one of the first financial companies to receive the new FINMA licence, enhancing its ability to attract top talents. To deliver truly holistic services, NewOak has also built a strong network of specialized partners and developed club deals to foster collaboration among clients. Recently, the firm expanded its offering by managing pension assets.
While people remain at the heart of the company, NewOak also ensures its team has access to the most efficient tools to serve clients with precision and care.
The Challenge: Finding a Scalable Solution
As NewOak grew, so did the complexity of its clients’ needs. With many clients holding assets across multiple banks, the firm required a system capable of consolidating assets seamlessly — regardless of custodian.
In 2023, NewOak selected WIZE as its new Portfolio Management System, seeking a solution that would deliver accuracy, efficiency, and a personalized experience for both the team and their clients.
We needed a high-performing tool, and we found it with WIZE. We made the choice to invest for the long term - and it was the right choice.
Davide Verda, CIO NewOak
The Solution: Accuracy, Flexibility, and Ease
WIZE now enables NewOak to consolidate all client assets into a single platform, providing quick and accurate overviews for the team and detailed, personalized reporting for clients.
A key advantage has been the ability to reflect non-liquid assets, ensuring a more granular and comprehensive view of wealth. Historical performance data was also successfully migrated, making the transition smooth.
The WIZE team had a pragmatic yet innovative approach. We very much appreciated the agility and dynamism throughout the project.
Amélie Armstrong, COO NewOak
With WIZE, NewOak can now generate fully tailored reports, offering clients insights that were previously impossible.
It’s an extraordinary tool with enormous potential.
Davide Verda, CIO NewOak
The Benefits: More Time for What Matters
The migration to WIZE quickly delivered measurable benefits:
- Operational efficiency – streamlining daily tasks.
- Seamless performance reporting – consolidated portfolios now calculated with ease.
- Compliance support – simplifying FINMA audits and regulatory requirements.
- Enhanced analysis & reporting – enabling better decision-making and improved internal processes.
Ultimately, these improvements allow the team to spend less time on administration and more time focusing on clients.
It enables us to provide a better experience for our clients because we can really focus on their
individual needs.
Amélie Armstrong, COO NewOak
Looking Ahead: Sustainable Growth
While the efficiency gains from WIZE are significant, NewOak’s focus extends beyond digital transformation. The firm is committed to harnessing technology for sustainable growth, always with an entrepreneurial spirit.
We work with entrepreneurs, and sustainable growth is at the core of what we seek.
Davide Verda, CIO NewOak
Much like an oak tree, NewOak continues to grow — strong, grounded, and always mindful of the environment in which it thrives.